Susan Schneider (University of Geneva), Maurizio Zollo (Boccni University) and Ramesh Manocha (University of Sydney) researched the effectiveness of different approaches to management education designed to encourage socially responsible behavior (SRB). They worked with four companies. What they found might be surprising for some:
“Approaches aimed at personal development, such as training techniques of relaxation and mental silence meditation, even without explicit reference to CSR, show strong impact on changes in the decisions made (SRB) and specific psychological characteristics of managers (affect, values and cognitive reasoning, referred to as ‘social consciousness’) that enhance the emergence of socially responsible behaviour.”
Something to consider for anyone working within an organization that tried to encourage employees to make more sustainable choices!
Schneider, Susan C.; Zollo, Maurizio; Manocha, Ramesh (2010) Developing Socially Responsible Behaviour in Managers, Journal of Corporate Citizenship, Theme Issue: Designing Management Education, pp. 21-40(20)